Meta

Meta: Designing at Scale

Placeholder — full case study coming soon. This section will highlight projects completed during my time at Meta, where I am designing experiences that reach billions of people across Facebook, Instagram, and WhatsApp.

Stay tuned for detailed case studies covering my work on product design, systems thinking, and human-centered experiences at one of the worlds most impactful technology companies.

More Projects

Nextdoor Monetization

I led a multi-quarter initiative to modernize Nextdoor’s monetization strategy, unlocking $17.6M+ in new revenue through accessible, community-first ad tooling.

Founding Afghan Burrito

From a pandemic popup to a Berkeley cult favorite — I co-founded Afghan Burrito, a brand built on golden foil, bold flavor, and hospitality design thinking.

Karak Bros Brand Identity

A fusion of motion design and interactive elements that embraces digital distortion and system errors as an art form.

Chegg, Student-First Learning

Led a multi-pronged product and brand transformation at Chegg — unifying fragmented experiences, launching a refreshed design system, and building a more personal, student-first platform.

Boundless

The immigration industry was notoriously opaque and paper-driven, and our mission was to bring clarity, transparency, and trust to the process.

Center for Race & Gender

A branding project inspired by brutalist architecture, combining harsh geometric structures with modern typography.

Oil Changers

A bold, unfiltered digital art series exploring urban decay, raw textures, and vibrant neon contrasts.