Who I Am

‍At Nextdoor, I designed monetization experiences that balanced business growth with community trust. My work spanned search ads, Thumbtack integrations, and generative AI tools within the Ads Manager. I led explorations that turned service-related neighbor posts into actionable search experiences, creating new revenue streams while maintaining user value. I also designed boosting flows and partnered with cross-functional teams to ensure measurable impact through increased ad adoption, CTR, and revenue growth.

At Chegg, I drove the design of next-generation academic tools by integrating AI and multi-turn chat into the student learning experience. I reimagined flagship features like Search and Post a Question, elevating them with conversational AI and streamlined UX. I also led the creation of an AI-powered writing assistant for grammar and clarity, balancing user trust with business needs. In addition, I uplifted Chegg’s design system and visual identity, ensuring consistency and clarity across the product ecosystem.

I co-founded Afghan Burrito, a fast-growing restaurant blending Afghan-inspired marinades and flavors with Mission-style Mexican cuisine. Known for our Golden Burrito wrapped in gold foil, we grew from a pandemic pop-up into a Berkeley staple generating $1M in 2024 revenue with 50% YoY growth. Beyond brand and menu development, I scaled operations to a 12-person team, investing in staff training and growth (including paying for English classes to improve customer service). Afghan Burrito now anchors the Cal Food Garden, and we’re expanding through bottled sauces, new concepts like Karak Bros, and a second location.

As part of Boundless Immigration’s product team, I designed solutions that transformed the traditionally inefficient and reactive immigration process into a modern, digital-first experience. I shaped workflows for both applicants and attorneys, reducing friction and improving transparency in complex legal journeys. My work built upon my role at Bridge Immigration, where I was the founding designer and laid the foundation for the product that helped pave the way for acquisition.

I was the founding designer at Cardinal Hire, an AI-driven recruitment startup. I designed the first mobile experience that allowed job seekers and recruiters to swipe on opportunities and talent, making hiring as intuitive as a dating app. I owned the full design process from concept to launch, crafting flows, prototypes, and visual identity while collaborating closely with engineering and business teams to validate with real users.

At UC Berkeley, I designed and deployed the center’s first digital collaboration platform, enabling academics and policymakers to share research and data. This platform allowed for greater impact by translating academic findings into accessible, actionable insights for policy. It was my first opportunity to connect design with social impact, a thread that has carried through my career.

Major in Economics (BS) and Near Eastern Studies (BA)